The figure did not draw.
FIGURE 04 The take-rate reversal — the residual that falls
How to read this
still mark = grade A — an audited / settled reading. This slope is
grade A, so it sits dead still.
shimmering mark = grade C — uncertain; the amplitude is the
uncertainty. (Grade B sits between: a faint life.)
cyan = an independent number — an audit, a census, a court finding:
held by a third party, not the party being judged.
amber = a seller-owned number — the party being judged counting its
own audience, setting its own price, billing its own log. This figure is amber:
Google's take rate is Google's own number.
Reduced motion: every shimmer becomes a static hatched band — denser for a softer grade — so the uncertainty is still seen, just not moving.
y — % of Google Network revenue retained by Google
· x — year (zinc scaffold)
— the rate a pure maximiser would only ratchet up