Two podcasts on a road trip became two research questions, and the two questions grew a third. Research delivered as interactive experiences — every number sourced, calibrated, and shown with its uncertainty.
US labs charge about seven times what a token costs them to serve. How that gap opened, who pays for it, and whether the trillion dollars behind it ever comes home.
▸ read it — nine chapters, 61 visualsA century and a half of the US advertising market, read through one question: who owns the number the attention economy runs on. The independent count, it turns out, was the ninety-year exception — not the rule.
▸ read it — a single essay, 7 figures, sources under every lineAdvertising solved the monetisation of zero-price search in the 2000s. Why isn’t it solving AI inference now — and is it really just that you can’t put ads in the answer?
awaiting both foundations